sven melkers, sven melkers,sven melkers, m sports entertainment, m sports entertainment,m sports entertainment,msportsandentertaintment, msportsandentertaintment,msportsandentertaintment,sport,entertainment, content creation, consultancy, agent work, production, charity, publishing, advertising, New York, Obama, inauguration, Switzerland, Lionel Richie, Dick Scott, Dick Scott, Dick Scott, Tour de France, Jan Ullrich, Kylie Minogue, Michael Jackson, cycling, Lance Armstrong, Ross Brawn, Formula One, Backstreet Boys, Justin Timberlake, Britney Spears, Paris Hilton, Niki Lauda, Luca di Montezzemolo, Michael Schumacher, Jenson Button, Lewis Hamilton